About Lassa Tires
Celebrating its 44nd anniversary, the Turkish tire manufacturer and market leader was founded in 1974. 10 years after the start of production in 1978, the Lassa company, founded by Sabanchi Holding, has begun cooperation with the Japanese giant Bridgestone and was named BriSa.
The world is spinning with Lassa wheels
Growing every day in the tire industry, the Lassa brand is expanding sales to the whole world and especially to Europe, using the experience of Turkish roads. With an area of 350,000 m2, one of the largest factories in the world BriSa produces Lassa tires, which are sold in hundreds of points of sale in more than 50 countries around the world, uniting users with their high quality.
The wheels of Lassa are spinning for the enjoyment of our users.
One of the features that make Lassa the market leader is impeccable service. The main priority of Lassa's corporate philosophy is to combine the best product with the best service. With a wide range of products, Lassa competes with itself.
Off-Road wheels, SUV wheels, sedan wheels, bus wheels, heavy equipment wheels, summer wheels, winter wheels, all season wheels.
tariximiz-haqqinda
An emblem contest for the "Lassa" logo is organized and the first logo is selected.
Factory construction begins in Izmit.
Work has been started on the establishment of a dealer organization, and 186 companies in 60 cities are given dealerships.
"Representation" agreement was signed with BF Goodrich and LISA Lastik Ithalat ve Satish A.Ş. The import of the same brand has started.
For the first time, steel belted tires are produced in Turkey.
The 1 millionth tire is produced.
Lassaspor (now known as Brisaspor) is founded and Lassa stands out for its support of sports.
Radial winter tires are produced for the first time in Turkey.
As a result of the joint stock agreement signed between Bridgestone Corporation and Sabancı Holding, the company's name is changed to Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş.
Turkey's first "V" (240 km/h) speed series high-performance car tire is produced.
A certificate of compliance with ISO 9001 Quality Assurance Standards is obtained.
The first sales to the European automobile industry.
Total tire production exceeds 4 million and export exceeds 2 million.
BS 7750 Environmental Management Systems Certificate is obtained.
Brisa has received ISO 14001 Environmental Management Systems Certificate.
Lassa's official representative office is opened in Azerbaijan.
QS 9000 Automobile Industry Quality Systems Certificate is obtained.
Lassa Competus, the first 4x4 car tire produced in Turkey, is introduced to the market.
ISO / TS 16949: 2002 Automotive Industry Quality Management Systems certificate received.
TS-ISO 9001: 2000 Quality Management Systems Certificate has been obtained.
Turkey's first "W" speed class (270 km/h) ultra-high-performance Lassa Impetus Sport tire is produced.
ISO 14001:2004, the new version of the Environmental Management Systems Certificate, has been achieved.
Lassa Atracta, the first asymmetric sedan wheel was introduced to the market.
Since its foundation in 2007, the Lassa Rally Team, which has achieved many successes in the Turkish Rally Championship, begins to represent Turkey in the Italian Rally Championship in 2009.
Start of production and sale of Lassa Radial Tractor tires AGRI 1.
Brisa is the first company to receive ISO 10002 Customer Satisfaction Management System Standard Certification in the sector.
Lassa’s first Y speed class tire was produced and introduced to the market.
Lassa’s Greenways eco-friendly car tire and new generation winter tire Snoways 3 were launched on the market.
The Lassa Competus A/T series, designed for on-road and off-road, as well as Pick-up and 4x4 Vehicles, has been updated by Lassa, the leading brand of Brisa, the mobility leader in the Turkish tire industry.
Tested for all-season conditions, the new LASSA Competus A/T 3 stands out for its high performance and comfort in all road conditions, aggressive pattern design, increased cut resistance and improved wet and dry braking distance. .
2024 Lassa Innovation: Lassa Revola - Tires for Electric and Hybrid Cars is produced and released !!!
Meet the new Lassa Revola tires that offer a more comfortable driving experience!
Lassa's revolutionary new product is designed with NextGen technology, without compromising on quality, safety and sustainability.
Design for electric and hybrid vehicles
Designed for electric and hybrid vehicles, the new Lassa Revola tires with EV READY design are designed to ensure perfect compatibility with these vehicles.
It provides a safe and comfortable driving experience, especially on rainy days, in difficult city and inter-city driving conditions. Intended for electric and hybrid vehicles of all sizes, the Lassa Revola meets the demands of changing automotive technologies with its EV Ready ("Ready for Electric Vehicles") sidewall decal along with its high quality.
Improved lifetime field performance
Through Nextgen technology, Lassa Revola tires offer safe performance with 'A' class wet label value, shorter braking distance and superior cornering ability.
Superior Fuel / Energy Efficiency
It provides superior fuel / energy efficiency with a 5% improvement in fuel and energy efficiency and a "B" class label value.
With these innovative wheels, take your driving experience up a notch and experience confidence and comfort at the same time!
Mission and Vision
Vision - Designing the future of your travels, being a healthy travel companion in every moment of your life.
Mission - Delivering superior value to society through sustainable growth.
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Our team
Since 1998, we have always been working with professional employees. We always strive to be the first in the tire sector to educate people about the importance of tires.
Our team is always working to provide better service to our customers. We always prioritize customer satisfaction with different campaigns. One of our main principles is to make our customers feel comfortable, both inside the office and in our stores.
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